Archive for the 'ROI' Category
Agile development and tech pubs
I’m finally following up on the Agile tech pubs webinar hosted by CIDM and presented by Bill Gearhart and Mike Wethington on May 14th (nearly a month after the fact, but better than never!). Mike and Bill were also kind enough to answer some follow-up questions for me, and those answers and insights are reflected [...]
Filed under: Best Practices, ROI | Leave a Comment
Three mini-posts
A few interesting tech pubs-related events for me this week:
a terrific case study webinar on doing tech pubs within an Agile development model, hosted by CIDM and presented by Bill Gearhart and Mike Wethington
a LinkedIn discussion I started on the topic of socializing technical content that fizzled, which was illuminating in its own way
an article [...]
Filed under: Best Practices, Collaboration, Personalization, ROI | Leave a Comment
So when JM and I talked about the changing landscape for tech pubs, the internal and external drivers that surfaced in our conversation, namely; reduced demand for traditional ‘book’ format and formal deliverables, increasing emphasis on speed, a growing number of content sources and channels through which audiences want to access knowledge, increased opportunities for [...]
Filed under: ROI | Leave a Comment
This post summarizes the points that JM and I discussed regarding external factors driving tech pubs transformation. By external, we meant factors arising from changes in how consumers want and need to interact with technical content.
Reduced demand for traditional ‘book’ format and formal deliverables
Need for speed
I’m lumping these together because to me they [...]
Filed under: ROI | Leave a Comment
J and I discussed the following factors that we see driving tech pubs transformation, which I categorized as external and internal in origin. Internal drivers operating within organizations include:
Speed
Publications groups (and probably any groups that produce content) are being asked to work faster, not only due to shorter product cycles and agile development methodologies, but [...]
Filed under: Monetization, ROI | 2 Comments
Talking tech pubs with JM
I had the first of what I hope will be a series of discussions with people in the tech pubs community about ROI, monetization, and changing roles of technical writers and groups a couple of weeks ago with JM, who manages tech pubs within one of the larger software companies on the planet. J’s group [...]
Filed under: Monetization, ROI | Leave a Comment
Back in the saddle…
I’ve been neglecting my blog in favor of some other priorities, and also because I was struggling with the direction I wanted to go in. So today’s entry marks a departure of sorts – I’ve decided to broaden my perspective a bit by opening a dialog with others projects within the tech pubs arena. Thanks [...]
Filed under: Monetization, ROI | 2 Comments
From ops- to task-orientation
I asserted here that in my enterprise software experience, technical documentation often supplements the design and build process to address gaps that would be prohibitively expensive to address directly. The dominant human factors paradigm is that application user interfaces, or GUIs progress toward an ideal of flawlessly communicating the scope of the application, accurately modeling [...]
Filed under: Monetization, ROI | 2 Comments
Part of the product
My friend, colleague, and all-around stand-up guy, Jeff Gardiner comments that the issue of not being able to directly charge for product documentation “is complicated by the sense that documentation is not a part of the product”. This is particularly interesting given the trend in enterprise software away from physical “shrink-wrapped” packaging and toward the [...]
Filed under: ROI | 1 Comment
-
Recent Comments
darryltewes on Back in the saddle… milt brewster on Back in the saddle… Tracy Hickman on Renewed respect Jeff Stein on Renewed respect darryltewes on Talking tech pubs with JM …
