Archive for the 'Monetization' Category
J and I discussed the following factors that we see driving tech pubs transformation, which I categorized as external and internal in origin. Internal drivers operating within organizations include:
Speed
Publications groups (and probably any groups that produce content) are being asked to work faster, not only due to shorter product cycles and agile development methodologies, but [...]
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Talking tech pubs with JM
I had the first of what I hope will be a series of discussions with people in the tech pubs community about ROI, monetization, and changing roles of technical writers and groups a couple of weeks ago with JM, who manages tech pubs within one of the larger software companies on the planet. J’s group [...]
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Back in the saddle…
I’ve been neglecting my blog in favor of some other priorities, and also because I was struggling with the direction I wanted to go in. So today’s entry marks a departure of sorts – I’ve decided to broaden my perspective a bit by opening a dialog with others projects within the tech pubs arena. Thanks [...]
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From ops- to task-orientation
I asserted here that in my enterprise software experience, technical documentation often supplements the design and build process to address gaps that would be prohibitively expensive to address directly. The dominant human factors paradigm is that application user interfaces, or GUIs progress toward an ideal of flawlessly communicating the scope of the application, accurately modeling [...]
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As I stated in Charging for doc, most tech pubs groups can’t directly charge, or charge enough, for their products (the documentation and related content that they produce) to claim significant roi. Even so, tech pubs groups continue to get funded, and (typical enterprise software) products don’t get very far along before a resource is [...]
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Charging for doc
Previously, I wrote about the relatively informal attitudes and approaches toward determining roi for technical publications. One thing I didn’t mention, possibly because it goes without saying, is that the overwhelming majority of companies can’t or don’t charge directly for technical content. In many cases, there are legal restrictions; sufficient documentation must be provided as [...]
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Companies that document their products always need to determine how much to invest in the process. Publishing requires people and systems to design, author, edit, format, brand and illustrate, and produce.
Once the books, help systems, web sites, etc. are created and distributed, their value is generally estimated subjectively; historically, it just hasn’t been easy [...]
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