Archive for November 12th, 2008
J and I discussed the following factors that we see driving tech pubs transformation, which I categorized as external and internal in origin. Internal drivers operating within organizations include:
Speed
Publications groups (and probably any groups that produce content) are being asked to work faster, not only due to shorter product cycles and agile development methodologies, but [...]
Filed under: Monetization, ROI | 2 Comments
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