Some initial thoughts on technical publications and ROI

22Jul08

Companies that document their products always need to determine how much to invest in the process. Publishing requires people and systems to design, author, edit, format, brand and illustrate, and produce.
Once the books, help systems, web sites, etc. are created and distributed, their value is generally estimated subjectively; historically, it just hasn’t been easy [...]

Filed under: Monetization, ROI   |  1 Comment